There prevails a trend among the westerners that India is a destination for cheap resources. Content writing is no exception. It is true that a few poverty stricken writers from the Indian subcontinent often provide content writing service at very low prices. The flawless writing skills in English among the Indian writers have made the developed world look for cheap resources in the country. It is a good idea to exploit this educated lot and gain much in online business. The content mills in India make the job easy for foreigners, who without having to set a foot on the soil can enslave a good number of educated youth with the help of their local task masters.
However, there are a few things that should be noted before hiring low cost content writers. Creative content writing is an art. Nowhere in history did the creative art flourish, when the country is poverty stricken. A deep study in the history of England will provide you with insights of what a dark period in the literary world means.
Content writing is a business and it requires resources like any other business. Investments include workspace rentals, computers, telephone charges, broadband expenses, and electricity charges just to start a content writing job. If buyers are adamant and start bargaining on the already trivial charges quoted by the writers, what do content writers gain? Some of them out of compulsion do accept the offers in spite of knowing the consequences of low charges.
Do you think the low cost content writer will have the same mindset as yours? You are happy that you got your dream price, but think of the writer! The content writer would have to churn out more in order to reach the breakeven point. Did you know that Indian content writers are given a target of 3,500-5,000 words per shift? At times freelancers even cross 10,000 words per day! How do they achieve this impossible target? The answer is simple, they just copy the content from other websites and replace a few words with synonyms and make it get through copyscape! Your unique article is ready! Are you shocked?
You may not discover the underlying truths, but search engine algorithms are much smarter than human readers. Only creative writers can produce original content that search engines value much. It is true that keyword rich content at times do bring in traffic, but the impact of the content is measured by the leads and sales and not the overall traffic you get. Remember search engines aren’t the only ones to be satisfied but it is the human visitors that should be convinced by the way you present your products and services.
Unfortunately original seo writers often neither compromise in price or in quality. At times, you being a boss of your business might get offended or even think the writer is arrogant. But it pays off in the long run! Instead of just including a few keywords in a spun article and losing your business to competitors, be generous and aim at long term goals. Being generous doesn’t mean burning a hole in your pocket. Check if the quote provided by the content writer is just and reasonable. The principle is simple, you reap as you sow!
